Expert Digital Marketing Consultant
Over the past two decades, Michael Shearer helped build, optimize, and analyze marketing systems for companies like American Public University System, SelectHub, Claravine, and more than 70 others through consulting. He’s consulted in ecommerce, B2B SaaS software, local service companies, travel/hospitality, information publishing, universities and more and marketing agencies. He is a full stack marketer that specializes in systems thinking, full-funnel programs, and building high-performing teams and tech stacks.
| Year | Role / Company | How Michael Shearer Helped |
|---|---|---|
| 2000-2002 | Digital River | Learned ecommerce + customer service operations in the trenches; early exposure to CRM + KPIs |
| 2002-2005 | Trident Enterprises | Spent time working at an ecommerce company in the gardening supply industry learning more about SEO, PPC Advertising, email marketing and more. |
| 2005–2008 | American Public University System | Supported the marketing organization with digital marketing and reporting/analytics. |
| 2008–2009 | Aromi D’Italia | Director of Marketing focused on search engine marketing and website development. |
| 2009–2019 | NetExperienced | Ran his first consulting business helping 40+ companies |
| 2012–2014 | Gabriel Sales | Built 10+ demand generation programs and tech stacks; B2B marketing meets automation ops |
| 2014–2016 | mShopper + Net-Results | More content marketing, SEO, Marketing automation, testing/experimentation |
| 2016–2018 | SelectHub | VP of Marketing who led SEO, PPC, marketing automation, dashboarding, content marketing & scaled lead gen |
| 2018-2019 | Marketing Agency | Oversee delivery of agency’s marketing operations services to diverse portfolio of clients including managing day to day team production, project management and client relationships demonstrating expertise in key marketing technology including marketing automation, data platforms and reporting tools |
| 2019–2023 | Claravine | Lead all of marketing for fast-growing data management start-up proactively responsible for: demand creation/generation, marketing channel mix, content production/operations, thought leadership, website development/optimization, pipeline creation, reporting/analytics, budget management, media relations, team leadership and more. Presented at the Marketing Analytics and Data Science Summit. |
| 2023–present | Shemash | Helps short-staffed marketing teams with paid search, SEO, digital analytics, marketing automation, and more. |
Areas of Focus | Detailed Expertise | Tools / Techniques |
|---|---|---|
Performance Marketing & Demand Generation | Proven track record in driving high-intent traffic and qualified leads through full-funnel campaigns. Skilled in paid media strategy, targeting, and optimization across channels. | Paid Search (Google, Bing Ads, Local Service Ads), SEO , Paid Social (LinkedIn, Instagram, Youtube, Facebook, Reddit Advertising) Retargeting, Funnel Optimization, Lead Nurturing, Marketing Automation, Email Marketing |
Marketing Operations & Technology | Deep experience architecting, integrating, and operating marketing tech stacks to support scalable, data-driven growth. | HubSpot, Pardot, ActiveCampaign, Salesforce, Looker Data Studio, Google Analytics, Trello, Asana, Google Data Studio, Zapier, Google Tag Manager |
Strategy & Execution | Combines high-level marketing vision with tactical execution. Adept at diagnosing bottlenecks, aligning teams, and launching systems that scale. | Positioning & Messaging, Funnel Design, Campaign Architecture, Growth Planning, KPI Frameworks, Reporting, Dashboarding, Analysis |
Leadership | Experienced in building and leading lean, high-impact marketing teams in fast-moving environments. Known for cross-functional collaboration and hands-on coaching. | VP-level leadership, Hiring & Team Design, Executive Reporting, Remote Team Management, Agency Collaboration |
Industry Breadth | Brings wide context and deep vertical knowledge from 20+ years working across industries—balancing strategy with adaptability. | B2B SaaS, Ecommerce, Home Services, Higher Education, MarTech, Lead Gen Businesses |