Recent Performance Improvements
A few examples of how Shemash has made meaningful improvements at various companies
Company A: Paid Search & Pipeline
Through paid search, the first month on the contract with a Series B software start-up, grew high-quality sales opportunities 2x over the best month in company history.
Considerable growth in inbound demo requests via paid search.
An update as of November 2023: still significant growth in average meetings per month with a seasonal dip and big rebound in Q4.
Company C: Conversion Rate Optimization
Increased demo request landing page conversion rate 40+% for scaling Series B software company.
Chart is showing 4 months of data, compared to previous period.
Company B: Organic Search & Pipeline
For another company, generated more than $8M marketing-sourced pipeline.
Pipeline growth supported by doubling organic search YoY for a Series B SaaS start-up.
Started from scratch so grew this traffic from zero to 4k+ visitors/month (ahrefs data).
Google Analytics reported 10k visitors/month.
Company D: Lead Generation
Increased inbound leads by 10K so far YTD (2023) for ecommerce company.
And what the people seeing the results have to say
“Michael just gets things done. Whether it’s forecasting and auditing a website or working with a new feature within a personalization platform – he has a knack for getting to the root of a problem, coming up with a workable solution and implementing it ASAP. He brings that level of creativity and commitment to getting programs to market every day – both collaboratively or independently. His knowledge of CMS, analytics and ABM platforms is top tier and he’s always sharing information and industry trends to not just solve for his current task, but to optimize for the future. If you need someone to support any areas of your marketing organization and help it mature, he is a wonderful resource. I highly recommend him and look forward to working with him in the future.”
Stephen Fiedler
Digital Marketing Specialist, Forter
“Michael worked with our marketing team for four months. During this time he moved our Universal Analytics to GA4, increased conversion on paid search landing pages, implemented a number of paid social ad campaigns and brought order to our marketing ops tech stack. Michael was proactive about leaning into our team and immediately felt like a full time team member. A number of people let me know that they learned more about marketing in their meetings with him than they ever had in the past! I would recommend Michael to anyone looking for marketing support and we plan to work with him again in the future!”
Hannelore McElheny
VP of Design, Ethena
“Michael is a true business partner in every sense of the word and a marketer that can wear many strategic hats in a fast-paced startup environment. He is a great leader who brings a wealth of digital marketing knowledge and experience to the table.”
E.J. Freni
Chief Revenue Officer, Claravine
“Michael Shearer is an A-player who gets fast results. I hired him as a freelance contractor to help grow my Options education company, which hit #276 on the INC500 list in 3 years and was acquired in 2013.”
Brett Fogle
Entrepreneur
“Working with Michael was like working with my own digital agency. He had complete command of our marketing automation and CRM systems, he helped build a website in less than a month, and he writes faster than most journalists I know.
Not only is Michael fast – and thorough – he has an insatiable curiosity that keeps him on top of the latest trends and techniques that make inbound marketing a complete success. More importantly, he’s a pleasure to work with.”
Bob Berger
Senior Marketing Consultant, Sikhara Marketing
“Michael Shearer has been fantastic to work with. He offers great insight into new customer acquisition derived from marketing initiatives. Michael is one of the few marketing professionals that I have encountered that focuses on combining different aspects of the marketing mix with successful revenue generation. If a campaign is not producing results Michael is quick to make changes which result in better ROI for his clients. Michael has an analytical mindset which really impacts campaign performance. He is willing to test different marketing campaigns working to understand if a campaign is producing results or not. Michael is very knowledgeable in SEO, email marketing, new customer acquisition, and branding. You won’t make a mistake having Michael on your team.”
Kelly Krings
Entrepreneur