Marketing technologists are experts in both marketing and technology, making them valuable assets to any business. They can help businesses in a variety of ways, including:
- Optimizing website and digital marketing: Marketing technologists can help design and optimize a business’s website to improve its online presence, drive demand and attract more customers. They can also help create and manage digital marketing campaigns, such as email and social media marketing, to drive more traffic and leads.
- Developing and implementing marketing automation: Marketing technologists can help create and implement marketing automation systems to streamline and automate repetitive tasks, such as lead nurturing/scoring, automated email sequences and data mapping to your CRM.
- Analyzing data and metrics: Marketing technologists can help businesses collect and analyze data to measure the success of their marketing campaigns and make data-driven decisions using both web analytics and BI/dashboard solutions.
- Enhancing customer relationship management: Marketing technologists can help businesses improve their customer relationship management (CRM) systems to better track and manage customer interactions and data.
- Optimizing e-commerce and sales: Marketing technologists can help businesses optimize their e-commerce platforms and sales processes to increase online revenue and improve customer experience.
- Creating and managing content: Marketing technologists can help businesses create and manage engaging and effective content, such as blog posts, videos, and infographics, to attract and retain customers.
- Managing and integrating marketing technology: Marketing technologists can help businesses manage and integrate various marketing technologies, such as marketing automation platforms, CRM systems, and analytics tools, to optimize their marketing efforts.
10 example marketing technologies they can help support management of:
- Marketing Automation Platforms (Marketo, Pardot, ActiveCampaign)
- CRM Systems (Salesforce, Microsoft Dynamics, HubSpot)
- Social Media Management Tools (Hootsuite, Sprout Social)
- Email Marketing Platforms (MailChimp, Constant Contact)
- Analytics Tools (Google Analytics, Adobe Analytics)
- SEO Platforms (Moz, Ahrefs)
- Web Personalization Platforms (Mutiny, Optimizely, Adobe Target)
- Content Management Systems (WordPress, Drupal)
- E-commerce Platforms (Magento, Shopify)
- Data Management Platforms (Segment, Tealium)
Overall, marketing technologists can help businesses optimize their marketing efforts and improve their online presence and revenue. By leveraging the latest marketing technologies and data, marketing technologists can help businesses make more informed decisions and achieve their goals.