I love DSA (Dynamic Search Ads). I’ll explain how I use them and the value I they drive but first, what are they (for people who don’t know)? Basically you load up a bunch of “Dynamic ad targets” e.g. content categories, exact urls, url rules (contains “keyword of some type”) or all your web pages …
Marketing technologists are experts in both marketing and technology, making them valuable assets to any business. They can help businesses in a variety of ways, including: 10 example marketing technologies they can help support management of: Overall, marketing technologists can help businesses optimize their marketing efforts and improve their online presence and revenue. By leveraging …
How can a marketing technologist help your business? Read More »
1) Fast Access to Support. If you’re paying top dollar for technical support on your digital marketing campaigns, you need fast response from the engineer you’ve hired. The digital marketing world moves at an incredibly high-pace today and rapid response troubleshooting can make or break a campaign. Some methods to enable fast access are: establish …
8 requirements of a Digital Marketing Engineer (DME) for start-ups and SMBs Read More »
